Market Development
Integrated marketing is a key to building your business. The NWIRC can help to identify your core competencies, differentiate your company in existing markets and assist you in exploring new, untapped markets. This marketing assistance is applicable to your current products as well as future offerings that may result from a New Product Development process.
How we help:
- Identify the strengths and weaknesses of your current products, company and marketing tactics and strategy
- Identify market potential for new and existing products
- Provide industry and competitor assessments
- Conduct customized target market research
- Develop a complete system that will provide long-term marketing services for you company
E-Marketing
Whether you want to accept orders from your customers electronically, improve internal information sharing, or streamline communications with your customers and suppliers, the NWIRC can help you integrate information technology into your business.
Through the IT Kickstart program—In partnership with eBizITPA—you can draw upon our collective expertise to get your project moving. The program also provides grant dollars to help fund your IT project.
Contact us at one of our regional offices:
Erie: (814) 456-6299
Jack Watts: jwatts@nwirc.org
BJ Lechner: bjlechner@nwirc.org
DuBois: (814) 590-1219
Erin Dixon: edixon@nwirc.org
Meadville: (814) 572-2077
Susan Hileman: shileman@nwirc.org
Mercer: (724) 699-5787
Amy Weller: aweller@nwirc.org