NWIRC - The Resource for Manufacturers

Market Development

Market Development

Integrated marketing is a key to building your business. The NWIRC can help to identify your core competencies, differentiate your company in existing markets and assist you in exploring new, untapped markets. This marketing assistance is applicable to your current products as well as future offerings that may result from a New Product Development process.

How we help:

  • Identify the strengths and weaknesses of your current products, company and marketing tactics and strategy
  • Identify market potential for new and existing products
  • Provide industry and competitor assessments
  • Conduct customized target market research
  • Develop a complete system that will provide long-term marketing services for you company

Contact us at one of our regional offices:


Erie: (814) 456-6299
Jack Watts
BJ Lechner

DuBois: (814) 590-1219
Erin Dixon Heath

Meadville: (814) 572-2077
Susan Hileman