“NWIRC helped us find our market.”

Mike Chesley, general manager
Composiflex, Inc.
Erie, Pa.

As Mike Chesley can tell you, Composiflex manufactures some pretty innovative stuff for a lot of different industries—from aerospace to medical to ballistics.

But when it came to its high-performance composite spring division, they were seeing sluggish growth despite offering a superior product at a competitive price. Admittedly, part of the problem was that they weren’t sure what—or where—their market was.

That’s where the NWIRC came in.

“The NWIRC helped us to really get a feel for this market like we’ve never had before,” said Chesley. “Now, not only do we have contact information for every prospective customer out there, we also know exactly what the market potential is for this particular product line. And that knowledge is priceless.”

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