by Bob Zaruta, NWIRC President/CEO
Let’s face it, not all customers are a good fit. Relationships, conditions, and terms change over time. Certainly, your organization will continue to do whatever it takes to meet your customer demand. But at the same time, why not take steps that will result in a more profitable customer-base down the road? After all, the tasks of finding, developing, and securing new ideal customers can take months or years. We’ve assembled subject matter experts to offer some tips and guidance in this unique series of briefings.