Getting the Most from Your Lead Generation Investment

By Sylvia Wower and Chris Scafario, DVIRC Lead Generation requires planning, an understanding of your strengths and unique capabilities, sharp messaging, and a strategic approach to identifying prospects. With these elements in place, successfully implementing a Lead Generation effort is…

How to Market to New Customers When Orders are Slow

by Mary Mechler, Technical Specialist, IMEC We find ourselves in a most unpredictable situation today. It seems each day, another challenge is added to an already very complex business environment. Many companies are experiencing slow sales with uncertainty of the…

Manufacturers Leading the Way to Rebound from COVID-19

by Bob Zaruta, President/CEO, NWIRC Throughout history, Pennsylvania manufacturers have consistently driven our nation to triumph over its adversaries. During World War I, PA firms produced more than half of the firepower supplied to the U.S. Army. When the nation…

Re-Opening Your Business Safe and Smart

by Max Krug, Future State Engineering As we wind down from the COVID-19 pandemic, businesses are transitioning back to some sense of normalcy and beginning to re-open for business. This transition period comes with a high degree of uncertainty and…

Use a SWOT to Find Your Next Path

by Lisa Pustelak. NWIRC, Strategic Business Advisor and Employee Development Specialist Whether you do formal strategic planning or not, it is time to re-visit the SWOT. A SWOT Analysis is a review of your company’s Strengths and Weaknesses (these are…